Clik here to view.
Platform Publishing News: Of Juggernauts and Jobs
Mega-deals and media hires highlight platform publishing trends this week Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry...
View ArticleClik here to view.
Social Publishing Platforms: A Siren Song for Publishers
Facebook Instant not a scary proposition for some magazines; Kik also among attractive social publishing platforms … plus, Condé Nast turning over a new digital leaf Social publishing platforms are all...
View ArticleClik here to view.
Niche Publishers in the News Show Value of Strong Audience
Niche publishers like Sneaker News are making their mark; plus, Apple News vs. Facebook Instant Content that doesn’t deeply consider audience is a waste of time and money. It’s no coincidence that the...
View ArticleClik here to view.
IAC Joins Ranks of Publisher Networks With New Venture
Publisher networks are a trend for digital magazines, and IAC is a major new member of the club; plus, two big hirings for publishing executives For some companies with multiple properties, publisher...
View ArticleClik here to view.
Publishing Deals: Airbnb, Hearst, Billfold, Medium, and More
Airbnb resets its magazine business model with a potential Hearst partnership; plus, other publishing deals and a change for Facebook Instant Articles They might not rival Major League Baseball’s...
View ArticleClik here to view.
Digital Consumption, Particularly Mobile, Drives Magazine Growth
Even with declines in print readership, new Magazine Media 360° Report shows increase in magazine audience, with digital consumption on mobile leading the way Since its inception in late 2014, we’ve...
View ArticleClik here to view.
News for Social Media Publishers: Google AMP, LinkedIn, Snapchat, Facebook
Checking in on the state of relations between social media, publishers If successful social media publishers can count on one thing, it’s that they can count on nothing. Magazines on social media must...
View ArticleClik here to view.
Online Magazine Subscription News: How One Publisher Succeeds
One take on online magazine subscription sales from the Times of London; plus, measurement, native advertising, and a publisher homepage comeback Online magazine subscription tactics will key digital...
View ArticleClik here to view.
Social Media for Magazines: Audiences Up in 2015
Last year was a good one when it comes to social media for magazines; plus, a spike in Meredith revenues, the Forbes strategy to block ad blockers; and Apple’s plan for subscription content If you want...
View ArticleClik here to view.
Ecommerce Publisher News: Vox, PopSugar, and More
What does it take to be an ecommerce publisher? Let’s find out from some top digital magazines; plus, Facebook Instant Articles and Time Inc. Becoming an ecommerce publisher continues to attract...
View ArticleClik here to view.
Big Names Join Forces for New Online Ad Network
Adforce.com + NYPS team up on online ad network, an emergent digital publishing trend; plus, more Facebook Instant Articles, Washington Post, and Magzter Is an online ad network the answer to...
View ArticleClik here to view.
Republishing Content the Right Way
How underdog content can be transformed into blockbuster posts by republishing content around the web Recently, media site The Verge hired a position for someone who will basically take some of their...
View ArticleClik here to view.
Twitter Publishing: What Hath Full-Length Wrought?
Twitter publishing has proved important for many digital magazines, but what will big changes bring? Plus, promoting content, ad blocking, and even more from Facebook Instant Articles If you know the...
View ArticleContent Marketing, Publishing a Match Made for Growth
For The Atlantic, content marketing + publishing = expansion; plus, is Facebook playing favorites and is email the answer to ad blocking? When it comes to content marketing, publishing executives know...
View ArticleMagazine Challenges – and Chances to Shine: Social, Ad Blocking, Apps
Today’s magazine challenges are many, but they also represent opportunities for digital publishers It would take a much longer post to outline all of the magazine challenges facing online publishers,...
View ArticleThe Publisher Portal: What Your Website Really Means
Examining the role of the publisher portal in an industry dominated by platforms; plus, a magazine media president on the importance of your brand By now, you must have read us go on and on about the...
View ArticleFor Any Magazine Publisher, Content Can Be Flexible
Skillfully deploying publisher content is a key to multiplatform publishing; plus subscription strategies and more Repurposing publisher content is a best practice that all Mequoda Members do as a...
View ArticleFacebook Publisher News: Doomsday Algorithm Not So Damaging After All?
Parse.ly releases report on friends and family algorithm that’s worth sharing to your favorite Facebook publisher; plus, metrics and Messenger If you’re a Facebook publisher, you know as well as anyone...
View ArticleOnline Media Trends: Social, Audience, Ad-Free
Monitoring the latest online media trends with some help from Folio The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use...
View ArticleSyndication: An Audience Development Strategy Used Carefully
When syndication is used for audience development, magazine publishers should be wary of duplicate content Publishers have a long history of building audiences around specific topics, or niches. But...
View Article